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| New intervention strategy |
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| APIX’s strategy is based on the principles of coherence, efficiency and performance of action |
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APIX is banking on a marketing strategy of targeting and differentiation, through the identification of the priority sectors to be promoted and the market-countries to be targeted, with action plans that are adapted according to the comparative and competitive assets of Senegal.
This strategy includes an optimisation of the “mix” of the other main functions of APIX (reforms of the environment, services to investors, internal and external communication, generation of investment) and some more coherence in the implementation of this “mix”, with particular focus on the improvement of the investment environment.
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APIX also needs to synergise all key functions and activities, with a spirit and culture of :
• Operational flexibility and optimisation of resources,
• quality, creativity and innovation,
• dynamic, constant and effective interaction with the institutions of the public and private sectors;
• development of an internal and external network of intermediaries and partners.
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The following chart gives an overview of APIX’s new intervention strategy.
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